By Gary Hustwit
Well I never thought there would be a 80 minute film devoted to just one of the many types of fonts. Although this topic seems interesting at first I feel that this film responds better to someone that is interested in the graphic design field than the film. Not saying that typography isn’t something a filmmaker should know, it just seems that knowing all this background information about one single font doesn’t really benefit the everyday person let alone a filmmaker.
Don’t get me wrong, I am not bashing on this film. I believe if you have a genuine interest in graphic design, typography, or you just have a curious mind this film would be great to watch. It is very knowledgable and it really opens your eyes to the world of type around you. Without realizing it we probably see the helvetica font everyday on posters, store signs, or ads.